Question 1

What is AvarLaunch AI Concierge?

Accepted Answer

AvarLaunch is a 3D Avatar AI Concierge built by Animagine — a 20-year Singapore creative studio. It answers guest questions 24/7 in multiple languages, upsells services, and follows up autonomously across kiosk, web, and QR surfaces. It is the only AI concierge in Singapore with built-in sign language (SGSL) capability.

Question 2

Which Singapore clients use AvarLaunch?

Accepted Answer

AvarLaunch is live at Gardens by the Bay, Kopitiam, Singapore Cruise Centre, and SingPost. It won the IMDA Open Innovation Challenge and is featured on Channel NewsAsia.

Question 3

How much does the AvarLaunch AI Concierge cost?

Accepted Answer

Single-site pilot deployments start from SGD 26,000. Annual support and maintenance ranges from SGD 8,000–15,000. STB Business Improvement Fund (BIF) and EnterpriseSG EDGE grants may offset up to 70% of costs. AI expenditure also qualifies for 400% tax deduction under Singapore's Enterprise Innovation Scheme (EIS) for YA2027–2028.

Question 4

What grants are available for AI Concierge in Singapore?

Accepted Answer

Hotels and F&B operators in Singapore can apply for the STB Business Improvement Fund (BIF), EnterpriseSG EDGE grant, and benefit from the Enterprise Innovation Scheme (EIS) offering 400% tax deduction on qualifying AI expenditure up to SGD 50,000 per year for YA2027–2028.

Question 5

How long does it take to deploy AvarLaunch?

Accepted Answer

AvarLaunch deploys in weeks, not months. The RAG-powered system uses your existing content — menus, FAQs, policies — to train the AI knowledge base. Pilot decision timeline is typically 6–10 weeks from first conversation to go-live.

Question 6

Does AvarLaunch support sign language?

Accepted Answer

Yes. AvarLaunch features proprietary Singapore Sign Language (SGSL) AI — the only AI concierge solution of its kind in Singapore. It was developed in partnership with IMDA and STB, winning their Open Innovation Challenge. Currently deployed at Gardens by the Bay for accessibility-compliant guest services.

Question 7

What languages does AvarLaunch speak?

Accepted Answer

AvarLaunch supports multiple languages including English, Mandarin, Malay, Tamil, and other Southeast Asian languages. It also features proprietary Singapore Sign Language (SGSL) AI for accessibility.

Question 8

Is AvarLaunch suitable for hotels in Singapore?

Accepted Answer

Yes. AvarLaunch is purpose-built for hospitality operators facing manpower pressure and multilingual guest queries. It operates 24/7 across kiosk, web and QR surfaces, integrating with existing hotel systems. STB BIF grant eligible, with ROI payback typically under 18 months.

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