I love Children (2016)

Challenge presented in the project.

Our client aims to educate young couples about the significance of Fertility Healthcheck.

We’re required to craft a thought-provoking copy that grabs the attention of young couples while emphasizing the importance of fertility health.

How can we develop a visual theme that aligns with the client’s message while simultaneously appealing to the target demographic.

Additionally, we need to explore new and innovative ways to present the same message year after year while infusing fresh creativity and imagination into our visual themes. Our goal is to ensure that the message remains relevant and impactful while keeping up with the ever-changing trends and preferences of our audience.

How did we solve the challenge with the client?

Animagine recognizes the importance of dedicating adequate time to the development of the overall concept of a campaign, including settling on a specific design and art direction that aligns with the client’s vision.

After careful consideration, we have decided to revamp the previous campaign mascots into a sperm and an egg to effectively convey the message. The campaign will feature four key posters displayed at the North East Line MRT platform, with design adaptation also incorporated within the train cabin.

To ensure the success of the campaign, our team of experienced illustrators will devote meticulous attention to detail during the design process. This includes creating compelling character designs, selecting appropriate fonts, developing captivating background designs, and determining optimal layouts.

Due to our commitment to quality and attention to detail, we are able to deliver an impactful and visually stunning campaign that our client is satisfied with.


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