Challenge presented in the project.

Vitagen has expressed a desire to revitalize their current mascot with a contemporary aesthetic, while simultaneously upholding their corporate branding.

The mascot in question will require transformation into a tangible, ambulatory puppet, and our agency has been entrusted with the task of ensuring a seamless translation of the design from paper to puppet.

How did we solve the challenge with the client?

Before proceeding with the revamp of Vitagen’s current mascot, our team’s first priority is to identify the unique and distinguishing features that make the current design stand out. We must carefully analyze and extract these elements to ensure that they are incorporated into the new design seamlessly.

During the design process, we will present a variety of different concepts to the client for their consideration and selection. We understand the importance of presenting multiple options to ensure that the final design fully aligns with the client’s vision. The visor design in particular underwent several iterations before arriving at its final form.

Our team also recognizes the importance of practicality in the creation of a physical walking puppet mascot. We will ensure that the arms and legs are of sufficient length to enable a performer to execute a wide range of poses.

In the end, we are delighted to hear that the client is pleased with the final design. Witnessing the transformation of our creative vision into a tangible mascot is always a source of immense pride and satisfaction for our team.


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