SG Slammers

Challenge presented in the project.

We were tasked with developing a lion mascot for our client.

The mascot must gain approval from all stakeholders and be appealing to the organization’s target audience.

Moreover, the lion mascot’s design must be in line with the organization’s corporate branding and embodies the essence of the client’s brand.

How did we solve the challenge with the client?

We understand the importance of conducting in-depth research to thoroughly study the subject at hand, in this case, the lion. This helps us to create a design that is not only visually appealing but also relevant and meaningful to our client’s target audience.

Through research, we also gain a deeper understanding of our client’s corporate values and objectives, which we integrate into our design concepts. Our team of talented designers develop a series of different sketches of the lion mascot for the client to choose from.

Throughout the design process, we maintain clear and open communication with the client to ensure that their expectations are well managed. We keep modifying the look of the lion until it meets the satisfaction of the client, and also ensure that the color choices are in line with their corporate branding.

To ensure that no visual details are missed, we finalize a character model sheet of the lion mascot. This ensures that the client receives a final product that not only meets but exceeds their expectations.

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